Inside a Session
Nothing Here Is Mysterious.
It Is Mostly Discipline.
A fitting is not a magic trick, it is a controlled experiment run badly or well. Run it badly and you get a club that suits fifteen minutes of your Tuesday. Run it well and you get equipment that holds up in November on a wet fairway. The difference is almost entirely procedure.
Before a Ball Is Struck
Every session opens with fifteen minutes at the desk, not in the bay. We want to know which courses you play and whether they run firm or soft, what you typically shoot, what the miss is that actually costs you strokes, and what equipment history sits behind the bag you brought.
That last one matters more than golfers expect. A set bought new in 2014 and never touched since is a different problem from a set assembled second-hand over four winters. A driver bought after a good round is a different problem from a driver bought after a bad one.
We also ask directly what you want out of the session, because "more distance" and "stop losing balls right" lead to genuinely different builds and it is better to say so out loud at the start than to discover the mismatch at the end.
Questions We Always Ask
- How many rounds a year, and how many are walking?
- What does a bad shot look like when it happens?
- Which club in the bag do you actively avoid?
- Has your body changed since these clubs were bought?
- Is there a budget we should be designing inside?
Baseline: Measuring What You Already Own
This is the part most fittings skip, and skipping it is why most fittings end in a purchase.
Static Specs
Every club goes on the loft and lie machine and the swingweight scale. We record loft, lie, length from sole to butt, swingweight, grip model and build-up, and shaft label where it is legible. It takes about twenty-five minutes for a full bag and produces the first page of your card.
Tracked Swings
Then you hit your own clubs, at least twelve tracked swings each on the ones that matter. We take the median carry, the interquartile spread, and the strike pattern off the face. That is the baseline rung set every proposed change gets compared to.
Why Twelve Swings, Not Six
Six swings is not enough for a median to settle. Run the same golfer twice at six swings and the middle figure moves by five or six yards; run it twice at twelve and it moves by one or two. Twelve is where the number stops being noise and starts being information. For the driver and for wedges, where strike varies more, we usually want closer to twenty.
More on medians and sample sizeTesting, One Variable at a Time
Head First
With your existing shaft, or the closest match we hold, we work through head designs. This isolates the effect of mass distribution, face design and centre of gravity before shaft feel starts confusing the picture.
Then Shaft
Weight before flex, flex before profile, profile before brand. Most golfers who think they need a different flex actually need a different weight, and most who think they need a premium shaft need their current one trimmed correctly.
Then Length and Lie
Length changes swingweight, strike pattern and delivered loft all at once, so it comes after the components are settled. Lie is read from strike marks on a board rather than from a static wrist-to-floor chart.
Then Mass and Grip
Head weight, tip weight, counterbalance and grip size are the last dials. They are also the ones that most reliably change how a club feels without changing what it does, which is why we save them until the numbers are already where we want them.
Confirm Under Fatigue
The last ten swings of the session are with the recommended build, after you are tired. If a configuration only works fresh, it is the wrong configuration and we would rather find that out now.
The Ladder Goes on Paper
We print two versions. The first is your bag as it stands today, so you have an honest record of where you are. The second is the bag as proposed, with the expected rungs marked and any figure we are estimating rather than measuring clearly flagged as an estimate.
Alongside them is a work list: what we would change, in what order, what each item costs, and what we would leave alone. If the list has five items on it, we will tell you which two matter and which three are optional. Golfers frequently take the first two and come back in a year for the rest, and that is a perfectly sensible way to do it.
Nothing is ordered in the room. You take the card home. If it still makes sense in three days, call us.
- Median carry per club, in yards
- Spread around that median
- Gap to the next rung
- Rollout estimate for firm and soft conditions
- Full static specs, before and proposed
- Component part numbers and tip trim plan
- Reference air condition the numbers were normalised to
The Bench, and What Happens After
Build Time
Seven to twelve working days for a normal build, longer if a component is on back-order. We tell you the honest date rather than an optimistic one, and Tess calls if it slips.
Second Measurement Pass
Every finished club is measured by somebody who did not assemble it. If it is outside tolerance it goes back on the bench before it goes in your bag.
Follow-Up at Six Weeks
We call. If the ladder is not behaving the way the card said it would, come back in and we will re-run the clubs at no charge. That has happened often enough to be a policy rather than a courtesy.